Navigating the Amazon PPC Advertising Journey

We’ve learned about creating a shopper-centric experience on Amazon by optimising our product listing pages, titles and keywords. Now, how can we optimise our Amazon PPC advertising campaigns to bring the shoppers to us? It’s important to distinguish between the different advertising campaigns, their objectives, and methods for optimising efficiency.

SEO on Amazon

In the US, more than half of all product searches start on Amazon. However, getting your product to rank high on Amazon search results is not an easy task, especially if you are selling in different global markets. Learning about Amazon’s algorithm for Search Engine Optimisation (SEO) can help increase your product’s visibility.