In our post about competitor analysis, we stressed the importance of product reviews on our product listings. They tell us what shoppers are looking for. In this post, we discuss how to work with product reviews—good and bad—to maximise brand success on Amazon.
View details
In our previous post, we talked about ways to get into trouble with Amazon. Hint: it is easier than you think. If you do manage to get penalised by Amazon, however, it is possible to unsuspend your seller account. We outline some tips here to help you on your way back to selling on Amazon.
View details
Sellers can and will get in trouble on Amazon if important issues are violated. Reinstating your seller account is a time-consuming and stressful process. It’s best to be proactive and prevent your account from being deactivated, suspended or, worst of all, banned. We outline some key issues that can easily be avoided.
View details
When introducing a product to a new Amazon marketplace, competitor analysis ensures its compatibility with the new marketplace. This compatibility includes both the marketing content and the branding of the company. This article discusses the different aspects of competitor analysis needed to successfully enter a product in a new Amazon marketplace.
View details
You’ve optimised your product listing pages and the keywords for the search engine to show your products to shoppers. You’ve set up your PPC ad campaigns, what else can you do to help promote your brand and its products on the Amazon platform? Let’s talk about setting up a storefront for your brand.
View details
Amazon Prime Days is one of the most important annual sales events. This post aims to give an overview of what you should know, from the most basic to more expert-level strategies. The advice in this post is also relevant for other popular sales periods on the platform. Read our 3 part article series based…
View details
We’ve learned about advertising campaigns on Amazon and how to use them as part of our long-game marketing strategy. Promotions allow us to advertise discounted products for a short period of time. How can we incorporate short-term promotions into our long-game marketing strategy?
View details
We’ve learned about creating a shopper-centric experience on Amazon by optimising our product listing pages, titles and keywords. Now, how can we optimise our Amazon PPC advertising campaigns to bring the shoppers to us? It’s important to distinguish between the different advertising campaigns, their objectives, and methods for optimising efficiency.
View details
Creating a shopper-centric experience on Amazon is the key to satisfied customers and successful conversions. As an Amazon merchant, it is crucial to understand how to attract and retain shoppers. How can we do this with optimised product listings and global content? In what way does a Storefront help our brand?
View details
When harnessed correctly, Amazon is one of the most lucrative global eCommerce platforms for brands to expand their reach and increase their revenues. Deciding the best Amazon strategy for your business includes choosing between platforms, fulfilment types and supply chain management.
View details