Amazon is a unique eCommerce platform that provides significant support for sellers looking to start or expand their business online. This post explores how sellers can capitalise on these benefits to make the transition to their online business on Amazon a smoother one.
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In the US, more than half of all product searches start on Amazon. However, getting your product to rank high on Amazon search results is not an easy task, especially if you are selling in different global markets. Learning about Amazon’s algorithm for Search Engine Optimisation (SEO) can help increase your product’s visibility.
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Within marketing, SEO is the most frequently used tool to ensure the visibility needed to claim the top position for your business amongst competitors. We will explain the difference between paid and organic search, and we will look at SEO: what it is, how it works, and why it is beneficial to learn.
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Every brand and business thinking about selling their products on Amazon, one of the most dominant eCommerce platforms in the world, should ensure they have a strong marketing strategy. This is especially important when expanding to Amazon Europe markets due to local differences in language, culture and buyer behaviours.
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