There is no ‘perfect’ model for listing products, as there are typically multiple trade-offs in complexity, CR, traffic, and discoverability. In general, there are three main elements to develop for select products families (parent/child SKU) following a local competition audit.
Category Rank
search by department
Keyword Result
by search engine
Reviews
Comparative search

For newly-released product lines we also offer a variety of strategies to overcome established competitors and ensure first page visability.