There is no ‘perfect’ model for listing products, as there are typically multiple trade-offs in complexity, CR, traffic, and discoverability. In general, there are three main elements to develop for select products families (parent/child SKU) following a local competition audit.


Category Rank

search by department

Keyword Result

by search engine



Comparative search


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For newly-released product lines we also offer a variety of strategies to overcome established competitors and ensure first page visability.